بازاریابی ورزشی در ورزشگاه‌های کوچک محله‌ای

Abdolmaleki, H., Mirzazadeh, Z. S., & Ghahfarokhhi, E. A. (2018). Identify and prioritise factors affecting sports consumer behaviour in Iran. International Journal of Sport Management and Marketing, 18(1-2), 42-62. https://doi.org/10.1504/IJSMM.2018.091331

Asada, A., & Ko, Y. J. (2019). Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization. Journal of Sport Management, 33(6), 530-545. https://doi.org/https://doi.org/10.1123/jsm.2018-0362

Bahrami, S., Kiani, M. S., Nazari, L., & Shahbazpour, L. (2021). Experimental Marketing, Brand Equity, and Reputation of Customer Behaviors in Sports Venues. Sports Business Journal, 1(2), 115-128. https://doi.org/https://doi.org/10.22051/sbj.2022.38814.1019

Buhalis, D., & Park, S. (2021). Brand management and cocreation lessons from tourism and hospitality: introduction to the special issue. Journal of Product & Brand Management, 30(1), 1-11. https://doi.org/10.1108/JPBM-10-2020-3158

Caliskan, A., Özkan Özen, Y. D., & Ozturkoglu, Y. (2021). Digital transformation of traditional marketing business model in new industry era. Journal of Enterprise Information Management, 34(4), 1252-1273. https://doi.org/10.1108/JEIM-02-2020-0084

Cornwell, T. B. (2020). Sponsorship in marketing: Effective partnerships in sports, arts and events. Routledge.

Gass, R. H. (2015). Social Influence, Sociology of. In J. D. Wright (Ed.), International Encyclopedia of the Social & Behavioral Sciences (Second Edition) (pp. 348-354). Elsevier. https://doi.org/https://doi.org/10.1016/B978-0-08-097086-8.32074-8

Gatouillat, C., Griffet, J., & Travert, M. (2020). Navigating the circles of social life: understanding pathways to sport drop-out among French teenagers. Sport, Education and Society, 25(6), 654-666. https://doi.org/10.1080/13573322.2019.1643300

Gladden, J., & Sutton, W. (2009). Marketing principles applied to sport management. Principles and practices of sport management, 42-59. https://scholar.google.com/scholar?cluster=12789154389906723295&hl=en&oi=scholarr

Hu, X., Chen, X., & Davison, R. M. (2019). Social Support, Source Credibility, Social Influence, and Impulsive Purchase Behavior in Social Commerce. International Journal of Electronic Commerce, 23(3), 297-327. https://doi.org/10.1080/10864415.2019.1619905

Humphreys, B. R. (2019). Should the construction of new professional sports facilities be subsidized. Journal of Policy Analysis and Management, 38(1), 264-270. https://doi.org/https://doi.org/10.1002/pam.22099

Hyun, D. (2022). Proud of, but too close: the negative externalities of a new sports stadium in an urban residential area. The Annals of Regional Science, 68(3), 615-633. https://doi.org/10.1007/s00168-021-01095-6

Kim, J., Lee, Y., & Kim, M.-L. (2020). Investigating ‘Fear of Missing Out’ (FOMO) as an extrinsic motive affecting sport event consumer’s behavioral intention and FOMO-driven consumption’s influence on intrinsic rewards, extrinsic rewards, and consumer satisfaction. PLoS One, 15(12), e0243744. https://doi.org/10.1371/journal.pone.0243744

Loh, V. H. Y., Veitch, J., Salmon, J., Cerin, E., Thornton, L., Mavoa, S., Villanueva, K., & Timperio, A. (2019). Built environment and physical activity among adolescents: the moderating effects of neighborhood safety and social support. International Journal of Behavioral Nutrition and Physical Activity, 16(1), 132. https://doi.org/https://doi.org/10.1186/s12966-019-0898-y

Ng, K. S. P. (2024). How Customer Knowledge Management Helps Retain Fitness Club Members: A Mediating Effect of Relationship Quality. International Journal of Sports Marketing and Sponsorship, 25(2), 360-381. https://doi.org/10.1108/ijsms-07-2023-0136

Quinn, T. D., Wu, F., Mody, D., Bushover, B., Mendez, D. D., Schiff, M., & Fabio, A. (2019). Associations Between Neighborhood Social Cohesion and Physical Activity in the United States, National Health Interview Survey, 2017. Preventing chronic disease, 16, E163. https://doi.org/http://dx.doi.org/10.5888/pcd16.190085

Risal, M., Sucherly, Kartini, D., & Hasan, M. (2016). Marketing Performance as The Impact of Marketing Mix Strategy (7p) With Determination of Market Attraction and Company’s Resources Survey on Performers of Tourism Industry in Timor Lest International Journal of Economics, Commerce and Management, IV(11), 305-318. https://ijecm.co.uk/wp-content/uploads/2016/11/41121.pdf

Silvera, D. H., Lavack, A. M., & Kropp, F. (2008). Impulse buying: the role of affect, social influence, and subjective wellbeing. Journal of Consumer Marketing, 25(1), 23-33. https://doi.org/https://doi.org/10.1108/07363760810845381

Veselinovic, J., Perovic, A., Siljak, V., & Bacevac, S. (2022). Challenges of Modern Sport Management. Oditor, 8(1), 111-134. https://scindeks.ceon.rs/Article.aspx?artid=2217-401X2201111V

Vieira, C. B., & Sousa, B. (2020). The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal. International Journal of Sport Management and Marketing, 20(1-2), 29-46. https://doi.org/https://doi.org/10.1504/IJSMM.2020.109762

Yoshida, M., Gordon, B., Nakazawa, M., & Biscaia, R. (2014). Conceptualization and measurement of fan engagement: Empirical evidence from a professional sport context. Journal of Sport Management, 28(4), 399-417. https://doi.org/https://doi.org/10.1123/jsm.2013-0199

Yu, C. (2023). The Application Practice of Sports Marketing and Branding in Social Media: A Case Study of Li-Ning. Highlights in Business Economics and Management, 23, 1071-1081. https://doi.org/10.54097/v3rhfp55

Zhang, Z., Wang, M., Xu, Z., Ye, Y., Chen, S., Pan, Y., & Chen, J. (2021). The influence of Community Sports Parks on residents’ subjective well-being: A case study of Zhuhai City, China. Habitat International, 117, 102439. https://doi.org/https://doi.org/10.1016/j.habitatint.2021.102439

Zheng, L., & Xu, Y. (2024). Exploring the Impact of Athlete Brand Image on Fans’ Behavioural Outcomes: The Role of Emotional Attachment and Perceived Price Value. International Journal of Sports Marketing and Sponsorship, 25(4), 839-861. https://doi.org/10.1108/ijsms-01-2024-0030