طراحی الگوی بازاریابی مبتنی بر شبکه‌های اجتماعی در سیاست‌های تحقیق و توسعه با رویکرد راهبردی CATWOE در صنعت لوازم خانگی کشور

Abdullah, A. N., Mutlag, A. H., & Ahmed, M. S. (2021). Neural Network Based Home Energy Management for Modelling and Controlling Home Appliances Under Demand Response. Journal of Physics Conference Series, 1963(1), 012097. https://doi.org/10.1088/1742-6596/1963/1/012097

Ahmed, M. N. (2017). Impact of Outbound Logistics in Purchase Decision of Small Electronic Home Appliance Traders in Chittagong. International Journal of Applied Logistics, 7(2), 52-62. https://doi.org/10.4018/ijal.2017070104

Alfiyanti, A. P., & Karamang, E. (2025). Influence Product Quality, Prices and Social Media Marketing on Purchasing Decisions Product Gurita Bouquet ( Flower Bouquet ). International Journal of Marketing & Human Resource Research, 6(1), 235-249. https://doi.org/10.47747/ijmhrr.v6i1.2629

Ali, I., & Naushad, M. (2023). Examining the Influence of Social Media Marketing on Purchase Intention: The Mediating Role of Brand Image. Innovative Marketing, 19(4), 145-157. https://doi.org/10.21511/im.19(4).2023.12

Awan, A. G., & Rehman, A.-u. (2014). Impact of customer satisfaction on brand loyalty: An empirical analysis of home appliances in Pakistan. British Journal of Marketing Studies, 2(8), 18-32. https://www.academia.edu/download/56926976/loyalty.pdf

B., S., & S., D. P. (2024). Impact of Social Media Marketing in Customer Brand Preference. International Journal for Multidisciplinary Research, 6(2). https://doi.org/10.36948/ijfmr.2024.v06i02.16467

Chanda, R. C., Zadeh, A. V., Hanifah, H., & Ramayah, T. (2024). Modelling Eco-Friendly Smart Home Appliances’ Adoption Intention From the Perspective of Residents: A comparative Analysis of PLS-SEM and fsQCA. Open House International, 50(2), 210-249. https://doi.org/10.1108/ohi-07-2023-0178

Ghaseminoughabi, M., & bahramzadeh, m. (2023). Investigating the relationship between new product creativity dimensions and purchase intention through perceived values (Study case: Snowva home appliance customers). Essays in Management, 3(1), 139-148. https://doi.org/10.22034/jsm.2023.417742.1027

He, X. (2023). Research on the Marketing Transformation Path of Household Appliance Enterprises Under the Background of Artificial Intelligence. Modern Economics & Management Forum, 4(5), 147. https://doi.org/10.32629/memf.v4i5.1495

Khoshkalam Soleymandarabi, S. M., Nasimi, M. A., & Saberi Haghayegh, R. A. (2023). Identify the internal marketing dimensions focusing on employee's customer-oriented behavior in the home appliance manufacturing industry using the fuzzy Delphi. International Journal of Nonlinear Analysis and Applications, -. https://doi.org/10.22075/ijnaa.2023.31450.4637

Kumar, K., & Mishra, P. (2024). The Dynamic Role of Customer Experience in Shaping the Social Media Marketing-Purchase Intention Relationship: An S-O-R Perspective. Asian Journal of Economics Business and Accounting, 24(12), 252-265. https://doi.org/10.9734/ajeba/2024/v24i121606

Liu, Y., Li, Y., Tao, L., & Wang, Y. (2008). Relationship stability, trust and relational risk in marketing channels: Evidence from China. Industrial Marketing Management, 37(4), 432-446. https://doi.org/10.1016/j.indmarman.2007.04.001

Mahboobi Renani, E. S., Amiri Aghdaie, S. F., Mohammad Shafiee, M., & Ansari, A. (2021). Developing a scale for brand competitive positioning: a study in the home appliance industry. Journal of Modelling in Management, 16(2), 558-578. https://doi.org/10.1108/JM2-07-2019-0167

Michael, M., Meilany, H., Zarkasih, A. R., & Heikal, J. (2024). Segmentation Analysis of Consumer Expenditures in Home Appliances Products. Jurnal Manajemen Bisnis Eka Prasetya Penelitian Ilmu Manajemen, 10(1), 81-87. https://doi.org/10.47663/jmbep.v10i1.355

Safardoust, A., Pourqasem sostani, M., & Salami, R. (2023). Identifying strategic components affecting the position of small home appliance industry. Journal of Strategic Management Studies, 14(53), 1-24. https://doi.org/10.22034/smsj.2023.169392

Sahafzadeh, A., & Haghighi, M. (2022). Designing a model for strengthening Iranian brands with an emphasis on open innovation approach in the home appliance industry. Modern Marketing Research, 12(4), 91-112.

Sahafzadeh, A., & Haghighi, M. (2023). Designing a Model for Empowering Iranian Brands with an Emphasis on the Open Innovation Approach in the Home Appliances Industry. New Marketing Research Journal, 12(4), 91-112. https://doi.org/10.22108/nmrj.2023.135031.2756

Sang, V. M., Tran, N. M., Duyen, H. M., Tuong, L. N., Bao, N. G., & Thảo, P. T. P. (2023). The Impact of Social Media Marketing on Brand Awareness and Purchase Intention: Case Study of Vietnam's Domestic Fashion Brands. Kne Social Sciences. https://doi.org/10.18502/kss.v8i20.14625

Shafiee, M. M., Haghighizade, R., & Rahimzadeh, S. (2019). The effect of experiential marketing on brand equity: study of a home appliances manufacturing group. International Journal of Business Innovation and Research, 20(2), 233-252. https://doi.org/10.1504/IJBIR.2019.102195

Shaila, K., Nandini, B., & Deeksha, H. (2024). A Study on Consumer’s Perception on Green Home Appliances. Shanlax International Journal of Arts Science and Humanities, 11(S3-Feb), 205-208. https://doi.org/10.34293/sijash.v11is3-feb.7263

Shewale, A., Mokhade, A., Funde, N., & Bokde, N. D. (2022). A Survey of Efficient Demand-Side Management Techniques for the Residential Appliance Scheduling Problem in Smart Homes. Energies, 15(8), 2863. https://doi.org/10.3390/en15082863

Simamora, E. C. (2025). The Influence of Social Media Marketing on Purchase Decisions With Brand Awareness as Mediation (Study on Truffle Belly Jimbaran). Dinasti International Journal of Economics Finance & Accounting, 6(2), 1520-1531. https://doi.org/10.38035/dijefa.v6i2.4471

Vidyanata, D. (2022). Stimulus-Organism-Response (S-O-R) Model Application in Examining the Influence of Social Media Marketing on Purchase Decisions in the Healthcare Industry: The Mediating Role of Brand Trust. Jurnal Aplikasi Manajemen, 20(3). https://doi.org/10.21776/ub.jam.2022.020.03.14

Wang, X. (2023). The Impact of the Application of Algorithms in Social Media Marketing on Society. Lecture Notes in Education Psychology and Public Media, 9(1), 424-431. https://doi.org/10.54254/2753-7048/9/20230319