طراحی و اعتبارسنجی مدل بازاریابی تجربی در صنعت گردشگری سلامت ایران

Abdikhoda, M. H., Ghazi Mirsaeid, S. J., Ali Beik, M. R., & Irshadsarabi, R. (2016). Evaluating the Hospital Websites of Medical Sciences Universities in Tehran Regarding the Provision of Necessary Information for Attracting Health Tourists. Journal of Health Information Management, 13(2), 102-107. https://him.mui.ac.ir/article_11500.html

Arfaei, A., & Namamian, F. (2022). Identifying Components of Tourism Marketing Using Meta-Synthesis Method. Social Tourism Studies, 2(10), 211-234. https://doi.org/10.52547/journalitor.35996.10.20.211

Bruno, M., & Gisela, M. (2019). The role of relationship marketing in behavioural intentions of medical tourism services and guest experiences. Journal of Hospitality and Tourism Insights, 2(3), 224-240. https://doi.org/10.1108/JHTI-05-2018-0032

Chen, C. M., Chen, C. H., & Yen, C. H. (2017). The effect of perceived value on customer loyalty in the health tourism industry. Journal of Hospitality and Tourism Management, 32, 74-81.

Ebrahimi, M., Tayebi Abolhasani, S. A. H., & Rostami, M. (2018). The Medical Tourism Market in Selected Hospitals in Tehran: Application of Clustering. Journal of Health Information Management, 15(3), 114-119. https://www.sid.ir/paper/121842/fa

Heidari, H., Doshman Ziari, E., Barzegar, N., Faghiharam, B., & Mehdizadeh, A. H. (2024). Designing an E-Learning Model for Health Tourism Marketing Case Study: Educational Healthcare Centers of Islamic Azad University, Tehran. International Journal of Innovation Management and Organizational Behavior (IJIMOB), 4(1), 20-27. https://doi.org/10.61838/kman.ijimob.4.1.3

Ho, C. I., Hsu, C. H., & Huang, C. W. (2019). Perceived value, satisfaction, and loyalty of health tourism customers: The role of trust and commitment. Journal of Quality Assurance in Hospitality & Tourism, 20(4), 446-466.

Ho, C. I., Huang, C. W., & Hsu, C. H. (2020). The impact of perceived value and platform design on travel decisions in health tourism. Journal of Hospitality and Tourism Technology.

Huang, C.-C. (2017). The impacts of brand experiences on brand loyalty: mediators of brand love and trust. Management Decision, 55(5), 915-934. https://doi.org/10.1108/MD-10-2015-0465

Juliana, J., Fitrian Putri, F., Wulandari, N. S., Saripudin, U., & Marlina, R. (2021). Muslim tourist perceived value on revisit intention to Bandung city with customer satisfaction as intervening variables. Journal of Islamic Marketing, 13(1), 161-176. https://doi.org/10.1108/JIMA-08-2020-0245

Kim, H., & Kim, J. (2017). The effects of perceived value and satisfaction on memory improvement and anxiety reduction in health tourism. Journal of Travel & Tourism Marketing, 34(7), 971-984.

Mohammadian, M., & Nayeli, M. (2019). Analyzing Customer Experience and Its Position in Marketing Literature. Commercial Studies, 94 and 95, 85-103. https://www.ensani.ir/fa/article/field/66/%D8%A7%D9%82%D8%AA%D8%B5%D8%A7%D8%AF?page=1120&ArticleSearch%5BsortBy%5D=mostViewed

Nabila, S., & Albari, A. (2024). The Influence of Interaction Quality, Physical Environment Quality, and Environmentally Friendly Practices on Brand Personality and Brand Reputation with Customer Experience as a Mediating Variable. Asian Journal of Economics, Business and Accounting, 24(5), 254-268. https://doi.org/10.9734/ajeba/2024/v24i51307

Panahi, H., & Azizi, M. (2018). Evaluating the Capabilities of Hospitals in Tabriz for Developing Health Tourism. Journal of Health and Hygiene in Ardabil, 9(1), 100-114. https://healthjournal.arums.ac.ir/browse.php?a_code=A-10-26-196&sid=1&slc_lang=fas

Parsakia, K., & Jafari, M. (2023). Strategies for Enhancing Customer Engagement Using Artificial Intelligence Technologies in Online Markets. Journal of Technology in Entrepreneurship and Strategic Management (JTESM), 2(1), 49-69. https://doi.org/10.61838/kman.jtesm.2.1.6

Peng, Y. (2022). An Analysis of Experiential Marketing Strategy-Taking IKEA as an Example. Economic Management and Green Development, 15(2), 643-666. https://doi.org/10.1007/978-981-19-0564-3_64

Rahimi, M. K., Shafagh, T., Biginia, A., & Jafari, H. (2022). Examining the Status of Health Tourism Marketing in Selected Public and Private Hospitals in Yazd in 2021. Health Research in the Community, 8(1), 60-68. https://www.sid.ir/fa/Journal/ViewPaper.aspx?ID=592454

Rai, A., Chakrabarty, P., & Sarkar, A. (2014). Forecasting the Demand for Medical Tourism in India. Journal of Humanities and Social Science, 19(11), 22-30. https://doi.org/10.9790/0837-191112230

Rajabi, M., & Rangarz Farough, F. (2024). Estimating the geotourism capabilities of hot springs in East Azerbaijan Province for health tourism development. Hydrogeomorphology, 39, 63-80.

Rather, R. A. (2020). Customer experience and engagement in tourism destinations: the experiential marketing perspective. Journal of Travel & Tourism Marketing, 37(1), 15-32. https://doi.org/10.1080/10548408.2019.1686101

Risitano, M., Romano, R., & Sorrentino, A. (2020). Segmenting cruise passengers from the experiential marketing perspective: An explorative study. Research in Transportation Business & Management, 15(2), 571-590. https://www.sciencedirect.com/science/article/pii/S0264275125000605

Rokni, L., & Park, S.-H. (2019). Medical tourism in Iran, reevaluation on the new trends: A narrative review. Iranian Journal of Public Health, 48(7), 1191-1202. https://doi.org/10.18502/ijph.v48i7.2941

Sarai, M. H., & Afsharipour, M. (2018). Evaluating the Structure of Medical Tourism Based on Porter's Diamond Model in the Metropolis of Mashhad. Scientific Quarterly Journal of Urban Tourism, 5(3), 117-130. https://jut.ut.ac.ir/article_68089.html

Shafiee, M. M., Haghighizade, R., & Rahimzadeh, S. (2019). The effect of experiential marketing on brand equity: study of a home appliances manufacturing group. International Journal of Business Innovation and Research, 20(2), 233-252. https://doi.org/10.1504/IJBIR.2019.102195

Shirmohammadi, Y., Hashemi Baghi, Z., & Shahsoun, N. (2018). Analyzing the Effect of Integrated Marketing Communications and Advanced Information Technology on Brand Equity in Health Tourism. Tourism and Development, 7(1), 1-19. https://ensani.ir/fa/article/472793/

Shivakumar, K., & Muthuveloo, R. (2019). Enhancing memory and reducing anxiety through medical tourism: Investigating the role of perceived value. Journal of Destination Marketing & Management, 13, 112-121. https://www.bmfopen.com/index.php/bmfopen/article/download/145/110/707

Shukla, M., Misra, R., & Singh, D. (2023). Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market. Asia Pacific Journal of Marketing and Logistics, 35(2), 249-265. https://doi.org/10.1108/APJML-10-2021-0718