بررسی تاثیر هوش مصنوعی بر بهبود تجربه مشتری از طریق بازاریابی رسانه‌های اجتماعی

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Rusthollkarhu, S., Toukola, S., Aarikka-Stenroos, L., & Mahlamäki, T. (2022). Managing B2B customer journeys in digital era: Four management activities with artificial intelligence-empowered tools. Industrial Marketing Management, 104, 241-257. https://doi.org/https://doi.org/10.1016/j.indmarman.2022.04.014

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Xu, Y., Shieh, C.-H., van Esch, P., & Ling, I. L. (2020). AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention. Australasian Marketing Journal, 28(4), 189-199. https://doi.org/10.1016/j.ausmj.2020.03.005