طراحی الگوي بازاریابی مسکن لوکس از دیدگاه مصرف‌کننده

Afshari, S., & Hemmati, S. (2013). Identifying Factors Influencing the Probability of a Boom and Bust in the Housing Market. Iranian Journal of Economic Research.

Ahmadi, N., & Sepasian, M. (2022). Identifying and Ranking Key Factors Influencing the Buying and Selling of Housing in the Metropolis of Tehran Using a Descriptive-Survey Method. Third National Conference on Management, Economics, and Islamic Sciences,

Akbari, M., Khoshekhlagh, M., & Mardihay, H. (2011). Measurement and Valuation of Factors Influencing Housing Selection Using a Stated Preference Method from the Perspective of Households Residing in the Dilapidated Urban Fabric of Isfahan. Quarterly Journal of Economic Research (Sustainable Growth and Development).

Akoğlu, H. E., Yıldız, K., & Kumar, S. (2024). Why Do Athletes Consume Luxury Brands? A Study on Motivations and Values From the Lens of Theory of Prestige Consumption. Marketing Intelligence & Planning, 42(5), 871-889. https://doi.org/10.1108/mip-10-2023-0577

Al-Khasawneh, M. H., Al-Haddad, S., Mbaideen, R., Ghazi, R., Irshaid, T., & Alnaimi, H. (2024). Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands. International Journal of Business Excellence, 32(1), 25-49. https://doi.org/10.1504/ijbex.2024.135933

Anabestani, S., & Mahdavi Hajilouie, S. (2015). An Investigation of Factors Affecting Changes in the Urban Land and Housing Market: A Case Study of Padideh-Shandiz Tourism Company from 2009 to 2014. Quarterly Journal of Urban Economics and Management.

Cahya, K., Lina Cynthia, D., Weny, M., & Willy, G. (2020). Factors Influencing Housing Purchase Decisions of Millennial Generation in Indonesia. International Journal of Management, 11(4), 350-365.

Cinar, C. (2014). Marketing strategies in the Istanbul housing market. International Journal of Housing, 7(4), 489-505. https://doi.org/10.1108/IJHMA-05-2013-0031

Eyvazloo, R., Eslami Bidgeli, M., & Khorsandi Ashtiani, M. (2019). A Comparison of Repetitive Pricing Indices (BMN and Case-Shiller) in Tehran's Housing Market. Journal of Financial Research.

Gao, M. (2023). Marketing Mix Strategy in the Metaverse: The Luxury Brands Case Study. Advances in Economics Management and Political Sciences, 28(1), 230-236. https://doi.org/10.54254/2754-1169/28/20231334

Ghaderi, G. (2006). An Estimation of Demand for Types of Housing Tenure with Attention to the Choice of Tenure Type in Iran's Urban Areas. Journal of Research, University of Isfahan.

Gholizadeh, S., & Shokrian, M. (2011). A New Approach to Housing Selection Using Fuzzy Logic. Journal of Economic Research.

Gusti Ayu Kade Luxy, A. (2023). Analisis Strategi E-Marketing Indihome Untuk Meningkatkan Penjualan Pada Pt Telkom Indonesia Kandatel Denpasar Selatan. Ganec Swara, 17(3), 1044. https://doi.org/10.35327/gara.v17i3.543

Hassan, M. M., Ahmad, N., & Hashim, A. H. (2021). Factors Influencing Housing Purchase Decision. International Journal of Academic Research in Business and Social Sciences, 11(7), 429-443. https://doi.org/10.6007/IJARBSS/v11-i7/10295

Jan, B., Sarkar, & Kumar. (2016). Framework to assess and locate affordable and accessible housing for developing nations: Empirical evidence from Mumbai. Habitat International, 5(7), 88-99. https://doi.org/10.1016/j.habitatint.2016.07.005

Jiang, L. (2024). The Extent Social Media Marketing Is Contributable to Customer Based Brand Equity of Luxury Brands. 485-497. https://doi.org/10.2991/978-94-6463-408-2_55

Motaghi, S. (2022). Factors Influencing the Increase and Decrease of Housing Market Boom with an Emphasis on Urban Environmental Perspectives. 15th National Conference on Civil Engineering, Architecture, and Urban Planning,

Papageorgiou, G., Loulis, V., & Efstathiades, A. (2020). Investigating factors affecting home purchases in Greece. Property Management, 38(3), 419-435. https://doi.org/10.1108/PM-06-2019-0034

Qadri, M. H. (2025). Exploring Dynamic Brand Experience Through Co-Creation and E-Wom: Implications for Consumer Equity in Social Media Marketing. Ijss, 3(2), 712-732. https://doi.org/10.59075/ijss.v3i2.1518

Rachmawatia, D., Shukria, S., Azama, S. M. F., & Khatibi, A. (2019). Factors influencing customers' purchase decision of residential property in Selangor, Malaysia. Management Science Letters, 9, 1341-1348. https://doi.org/10.5267/j.msl.2019.5.016

Rehm, M., Chen, S., & Filippova, O. (2018). House prices and superstition among ethnic Chinese and non-Chinese homebuyers in Auckland, New Zealand. International Journal of Housing Markets & Analysis, 11(1), 34-44. https://doi.org/10.1108/IJHMA-04-2017-0044

Selvi, M. S., Pajo, A., Çakir, C., & Demir, E. (2020). Housing sales of real estate developers in Turkey. International Journal of Housing Markets and Analysis. https://doi.org/10.1108/IJHMA-12-2019-0123

Smyth, H., Duryan, M., & Kusuma, I. (2018). Service design for marketing in construction tactical implementation in the business development management. Built Environment Project and Asset Management, 9(1), 87-99. https://doi.org/10.1108/BEPAM-04-2018-0061

Swadhi, R., Gayathri, K., Dimri, S., Balakrishnan, A., & Jyothi, P. (2025). Role of Digital Marketing in Shaping Travel Decisions: Consumer Behavior in Tourism. In Intersections of Niche Tourism and Marketing. https://doi.org/10.4018/979-8-3693-8417-6.ch007

Syukor, S. A., Musa, N. C., & Tajudin, M. M. (2021). Factors Influencing House Purchase Intention among PKNS Housing Fair Visitors. Special Issue on Current Trends in Management and Information Technology.

Thanaraju, P., Khan, P. A. M., Juhari, N. H., Sivanthan, S., & Khair, N. (2019). Factors Affecting the Housing Preferences of Homebuyers in Kuala Lumpur. Journal of the Malaysian Institute of Planners, 17(1), 138-148. https://doi.org/10.21837/pmjournal.v17.i9.593

Wadu Mesthrige, J., & Olugbenga Timo, O. (2019). Identifying critical enablers for homeownership in Hong Kong. International Journal of Housing Markets and Analysis, 13(2), 185-206. https://doi.org/10.1108/IJHMA-03-2019-0031

Wittowsky, D., Hoekveld, J., Welsch, J., & Steier, M. (2020). Residential housing prices: impact of housing characteristics, accessibility and neighbouring apartments-a case study of Dortmund, Germany. Urban, Planning and Transport Research, 8(1), 44-70. https://doi.org/10.1080/21650020.2019.1704429

Xin, X., Huan, G., & Xi, H. (2020). The housing demand analysis and prediction of the real estate based on the AWGM (1, N) model. Grey Systems: Theory and Application. https://doi.org/10.1108/GS-09-2019-0035