تبیین مدل کارآفرینی سازمانی موثر بر عملکرد مالی شرکت‌های بیمه با تاکید بر رضایتمندی مشتریان (مطالعه موردی‌: شرکت بیمه پارسیان)

نویسندگان

    محمدرضا اژدری فریدنی دانشجوی دکتری، گروه مدیریت، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
    حیدر امیریان * استادیار، گروه مدیریت، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران kscgroupp1@gmail.com
    جمشید عدالتیان استادیار، گروه مدیریت، واحد تهران مرکزی، دانشگاه آزاد اسلامی، تهران، ایران
https://doi.org/10.61838/medda.1.4.8

کلمات کلیدی:

کارآفرینی سازمانی، عملکرد مالی، رضایتمندی مشتریان.

چکیده

امروزه عملکرد‌های مالی سازمان‌ها در بقا، سودآوری و رشد آن‌ها نقش بسیار مهمی دارند. کارآفرینی سازمانی یکی از عوامل موثر بر عملکردهای مالی سازمان‌ها است و هدف از تحقیق حاضر، طراحی مدل کارآفرینی سازمانی موثر بر عملکرد مالی ‌شرکت‌های بیمه بازرگانی با تاکید بر رضایتمندی مشتریان می‌باشد. پژوهش حاضر از لحاظ هدف کاربردی و برحسب روش آمیخته می‌باشد. جامعه آماری در بخش کیفی 10 نفر از مدیران، متخصصان شرکت بیمه پارسیان واساتید دانشگاهی و در بخش کمی 191 نفر با استفاده از فرمول کوکران از کارکنان شرکت بیمه پارسیان انتخاب شدند. از روش تحلیل تم برای شناسایی متغیرها و از معادلات ساختاری و نرم افزار (PLS) برای آزمون فرضیه‌ها استفاده شده است و سپس با روش مدلسازی ساختاری تفسیری متغیرهای اثر گذار اولویت بندی شدند. نتایج حاکی از آن است که متغیرهای اثر گذار به ترتیب اولویت سرمایه‌گذاری، نوآوری، ریسک پذیری و پیشگامی می‌باشند. نتایج همچنین نشان داد هر چهار متغیر پیشگامی، ریسک پذیری، سرمایه‌گذاری و نوآوری بر عملکرد مالی در‌شرکت‌های بیمه بازرگانی با تاکید بر رضایتمندی مشتریان تاثیر معناداری داشته و به مدیران توصیه می‌شود جهت عملکرد مالی بهتر سازمان‌ها برای پیاده سازی تمامی این عوامل برنامه ریزی کنند.

 

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اژدری فریدنی م.، امیریان ح.، و عدالتیان ج. (1403). تبیین مدل کارآفرینی سازمانی موثر بر عملکرد مالی شرکت‌های بیمه با تاکید بر رضایتمندی مشتریان (مطالعه موردی‌: شرکت بیمه پارسیان). مدیریت، آموزش و توسعه در عصر دیجیتال، 1(4)، 115-130. https://doi.org/10.61838/medda.1.4.8

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