تبیین مدل کارآفرینی سازمانی موثر بر عملکرد مالی شرکتهای بیمه با تاکید بر رضایتمندی مشتریان (مطالعه موردی: شرکت بیمه پارسیان)
کلمات کلیدی:
کارآفرینی سازمانی، عملکرد مالی، رضایتمندی مشتریان.چکیده
امروزه عملکردهای مالی سازمانها در بقا، سودآوری و رشد آنها نقش بسیار مهمی دارند. کارآفرینی سازمانی یکی از عوامل موثر بر عملکردهای مالی سازمانها است و هدف از تحقیق حاضر، طراحی مدل کارآفرینی سازمانی موثر بر عملکرد مالی شرکتهای بیمه بازرگانی با تاکید بر رضایتمندی مشتریان میباشد. پژوهش حاضر از لحاظ هدف کاربردی و برحسب روش آمیخته میباشد. جامعه آماری در بخش کیفی 10 نفر از مدیران، متخصصان شرکت بیمه پارسیان واساتید دانشگاهی و در بخش کمی 191 نفر با استفاده از فرمول کوکران از کارکنان شرکت بیمه پارسیان انتخاب شدند. از روش تحلیل تم برای شناسایی متغیرها و از معادلات ساختاری و نرم افزار (PLS) برای آزمون فرضیهها استفاده شده است و سپس با روش مدلسازی ساختاری تفسیری متغیرهای اثر گذار اولویت بندی شدند. نتایج حاکی از آن است که متغیرهای اثر گذار به ترتیب اولویت سرمایهگذاری، نوآوری، ریسک پذیری و پیشگامی میباشند. نتایج همچنین نشان داد هر چهار متغیر پیشگامی، ریسک پذیری، سرمایهگذاری و نوآوری بر عملکرد مالی درشرکتهای بیمه بازرگانی با تاکید بر رضایتمندی مشتریان تاثیر معناداری داشته و به مدیران توصیه میشود جهت عملکرد مالی بهتر سازمانها برای پیاده سازی تمامی این عوامل برنامه ریزی کنند.
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حق نشر 2024 Mohammad Reza Azhdari Faridani (Author); Jamshid Edalatian; Heydar Amirian (Author)

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