Human Resource Management Strategies to Support Digital Transformation Programs
Keywords:
Human resource management, digital transformation, transformational leadership, employee training, organizational culture, resistance to changeAbstract
The objective of this paper is to examine human resource management strategies to support digital transformation programs in organizations. This qualitative study was conducted using semi-structured interviews with 22 human resource managers and experts in Tehran. Data was collected until theoretical saturation was reached and analyzed using NVivo software. The results of the study revealed that transformational leadership, employee training and development, and organizational culture are key strategies that can support digital transformation. Additionally, resistance to change and misalignment between strategies and human resources were identified as major challenges in the digital transformation process. Human resource management strategies play a crucial role in the success of digital transformation programs. Transformational leadership and continuous employee training are among the strategies that can reduce resistance to digital changes and prepare organizational culture for embracing these changes. Organizations need to design appropriate strategies to overcome existing barriers and capitalize on the benefits of digitalization.
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