A Native Model of Consumption Culture with Emphasis on Household Waste Management in Rasht Metropolis: A Grounded Theory Approach
Keywords:
Consumption Culture, Household Waste Management, Indigenous Model, Grounded Theory, Rasht MetropolisAbstract
The aim of this study was to design and explain a native model of consumption culture with an emphasis on household waste management in Rasht metropolis. This study was applied in purpose and descriptive–exploratory in nature, conducted using a qualitative approach. Data were collected through semi-structured interviews with university scholars and municipal managers and analyzed using thematic analysis based on the systematic approach of Attride-Stirling. Participants were selected through purposive theoretical sampling, which continued until theoretical saturation was achieved. To ensure validity and reliability, data triangulation and peer review techniques were employed. The findings revealed a hierarchical model consisting of three overarching dimensions (meaning-making and identity system, waste governance and policy system, and organizational–institutional domain) and six organizing factors. The results indicate that consumption behavior and waste management are shaped through the complex interaction of cultural–value, psychological, cognitive–educational, institutional–legal, technological, and structural factors, with institutional and legal components playing a dominant role in influencing citizens’ behaviors. The proposed model demonstrates that household waste management is not merely an individual-level phenomenon but is strongly influenced by governance structures, policy frameworks, and organizational capacities; therefore, effective improvement requires integrated interventions across cultural, educational, policy, and infrastructural domains.
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Copyright (c) 2025 Alireza hajipour (Author); Zolfaghar Rashidi; Rozita Sepehrnia (Author)
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