Proposing a Motivational Enhancement Model to Strengthen the Behavior of Faculty Members at Farhangian University in Line with Social Responsibility and Organizational Commitment

Abstract

The present study aims to propose a model of motivational factors to strengthen the behavior of faculty members at Farhangian University in line with social responsibility and organizational commitment. The research method, in terms of purpose, is applied; based on the research paradigm, it falls under the category of pragmatic or mixed-method studies; and in terms of nature, it initially follows an exploratory approach. Participants in the qualitative phase included both theoretical and practical experts. The sampling method in the qualitative phase was non-random and purposive. In the quantitative phase, the statistical population consisted of all faculty members of Farhangian University, from which 247 individuals were selected using a multi-stage cluster random sampling method and analyzed using structural equation modeling (SEM). In the first stage of the qualitative phase (meta-synthesis), data were collected through a systematic review of literature and credible scientific sources. In the second stage of the qualitative phase (Delphi method), a Delphi worksheet was employed. In the quantitative phase, data were collected using researcher-made questionnaires. The validity and reliability of all instruments were evaluated and confirmed. For data analysis in the qualitative section, thematic analysis was conducted using MAXQDA Analytics Pro 2018 software. In the quantitative section, confirmatory factor analysis (CFA) was conducted using SmartPLS V3 (2016) software, and the one-sample t-test was performed using IBM SPSS V23. The findings indicated that the motivational factors consisted of economic and environmental components. Social responsibility included components related to synergistic activities and awareness enhancement, while organizational commitment encompassed dimensions of participatory decision-making and personal and professional development. Ultimately, a conceptual model was developed based on both qualitative and quantitative findings, which demonstrated desirable internal and external validity.