طراحی الگوی بازاریابی بین‌المللی گردشگری سلامت

Abela, S. (2023). Management of Health Tourism in Your Department Leadership and Management in Healthcare. Springer, Cham. https://doi.org/10.1007/978-3-031-21025-9_26

Bagheri, A., Rousta, A., Forozandeh, L., & Asayesh, F. (2023). Presenting the Marketing Model of Health Tourism Development in Tehran Using Grounded Theory Method. Urban Economics and Planning, 4(3), 6-21. https://doi.org/10.22034/uep.2023.401857.1373

Bakir, U., & Çakır, S. Y. (2023). Elderly Tourism Market: Elderly Consumers as a Target Group in Health Tourism. In O. Doğan (Ed.), Global Perspectives on the Opportunities and Future Directions of Health Tourism (pp. 40-89). IGI Global. https://doi.org/10.4018/978-1-6684-6692-6.ch003

Baran, Z., & Karaca, Ş. (2023). Next-Generation Technologies in Health Tourism. In O. Doğan (Ed.), Global Perspectives on the Opportunities and Future Directions of Health Tourism (pp. 138-164). IGI Global. https://doi.org/10.4018/978-1-6684-6692-6.ch006

Baysal, D., & Çimen, H. (2023). Historical Development of Health Tourism. In O. Doğan (Ed.), Global Perspectives on the Opportunities and Future Directions of Health Tourism (pp. 1-13). IGI Global. https://doi.org/10.4018/978-1-6684-6692-6.ch001

Heidari, H., Doshman Ziari, E., Barzegar, N., Faghiharam, B., & Mehdizadeh, A. H. (2024). Designing an E-Learning Model for Health Tourism Marketing Case Study: Educational Healthcare Centers of Islamic Azad University, Tehran. International Journal of Innovation Management and Organizational Behavior (IJIMOB), 4(1), 20-27. https://doi.org/10.61838/kman.ijimob.4.1.3

Kaya, A. Ş. (2023). Nutrition and Dietetics Practices in Health Tourism. In O. Doğan (Ed.), Global Perspectives on the Opportunities and Future Directions of Health Tourism (pp. 248-264). IGI Global. https://doi.org/10.4018/978-1-6684-6692-6.ch010

Khoshandam, A., & Rostami, M. (2022). Identifying Practical Solutions for Utilizing Interactive Marketing Based on Virtual Spaces in the Field of Health Tourism. Cultural Management, 16(58), 139-153.

Küçükkambak, S. E. E. (2023). Image and Branding in Health Tourism. In O. Doğan (Ed.), Global Perspectives on the Opportunities and Future Directions of Health Tourism (pp. 14-39). IGI Global. https://doi.org/10.4018/978-1-6684-6692-6.ch002

Majedi, N., & Shayegh, A. (2021). Identify and Rank the Factors Affecting e-Marketing in Promoting the Brand of Health Tourism Destinations. Journal of healthcare management, 12(1), 79-91. https://sanad.iau.ir/journal/jhm/article_17953.html?lang=en

Marvi, R. (2023). Resilience Model of the Supply Chain in the Promotion of Health Tourism Services in Tehran Province. Dynamic Management and Business Analysis, 2(1), 26-37. https://doi.org/10.61838/dmbaj.2.1.3

Mochlasin, M., Nurdin, N., Anwar, S., & Rusanti, E. (2024). Book review: Digital and strategic innovation for Alpine health tourism: natural resources, digital tools and innovation practices from HEALPS2 project. Rajagiri Management Journal, 18(3), 264-268. https://doi.org/10.1108/RAMJ-07-2024-292

Mohammadi, S. (2022). Strategic planning of health tourism development in Kurdistan province with emphasis on attracting health tourists in Kurdistan Region of Iraq. Human Geography Research, 54(3), 1083-1105. https://doi.org/10.22059/jhgr.2021.325392.1008320

Omidi, A., Pouya, A., Bastam, H., & Hosseinzadeh, A. (2022). Agility in Marketing Capabilities: Design and Prioritization of Criteria - Case Study of Health Tourism. Business Management, 14(56), 122-139.

Rahimi, M. K., Shafaghat, T., Beiginia, A., & Jafari, H. (2022). Investigating the Marketing Status of Healthcare Tourism of Selected Public and Private Hospitals in Yazd in 2021 [Research(Original)]. Journal of health research in community, 8(1), 60-68. http://jhc.mazums.ac.ir/article-1-697-en.html

Rahimi, M. K., Shafaqat, T., Beiginia, A. F., & Jafari, H. (2022). Investigating the status of health tourism marketing in selected public and private hospitals in Yazd in 2021. Health Research in the Community, 8(1), 60-68. https://sid.ir/paper/962988/fa

Rajabi, M., & Rangarz Farough, F. (2024). Estimating the geotourism capabilities of hot springs in East Azerbaijan Province for health tourism development. Hydrogeomorphology, 39, 63-80.

Ridderstaat, J., Singh, D., & DeMicco, F. (2019). The impact of major tourist markets on health tourism spending in the United States. Journal of Destination Marketing & Management, 11, 270-280. https://doi.org/10.1016/j.jdmm.2018.05.003

Saberi‌, S., Miri, A., & Zakipour, M. (2023). Analyzing Factors Influencing Health tourism Marketing A case study of Tehran city. journal of urban tourism, 10(1), 57-75. https://www.magiran.com/paper/2639326

Spoladore, D., Pessot, E., & Sacco, M. (2023). Digital and Strategic Innovation for Alpine Health Tourism: Natural Resources, Digital Tools and Innovation Practices from HEALPS 2 Project. Springer Nature.

Tengilimoğlu, D., Güzel, A., Aykan, C., Tengilimoğlu, E., & Boduroğlu, E. (2018). The Evaluation of the Digital Marketing Activities of Thermal Facilities and Jci Accredited Hospitals in Terms of Health Tourism. International Journal of Health Management and Tourism, 3(2), 108-121. https://doi.org/10.31201/ijhmt.454039

Vazifehdoust, H., Ghasemi, A., Rahimi Nik, A., & Mirabi, V. (2022). The Effect of Dynamic and Static Marketing Capabilities on International Marketing Performance in the Health Tourism Industry. International Conference on Health Tourism Marketing, Mashhad. https://en.civilica.com/doc/1564443/

Zahmatkesh Saredorahi, M., Mohammadpour Shirazi, F., Ardian, A., Siadatan, M., & Oveisi, M. A. (2020). Factors affecting viral marketing in health tourism development. Journal of healthcare management, 11(no36), 45-55. https://jhm.srbiau.ac.ir/m/article_16180.html?lang=en

Zarei, R. (2023). Analyzing and evaluating key components in creating sustainable health tourism in Tehran using the Padin model. Quarterly Journal of Tourism Management Studies, 18(64), 61-102.

Zhong, L., Deng, B., & Sun, H. (2020). China’s Health Tourism and Marketing. https://doi.org/10.21203/rs.3.rs-17441/v1