Identifying the Different Aspects of Influencers’ Role in the Lifestyle of Teenagers in Tehran

Abstract

This study aimed to identify the dimensions and components of influencers’ role in shaping the lifestyle of teenagers in Tehran. This applied and qualitative research used a meta-synthesis approach combined with content analysis of semi-structured interviews. The study population included media and cyberspace specialists, academic experts, and theoretical and empirical studies from domestic and international databases. Sampling was purposive and followed a systematic exclusion process guided by the PRISMA model. Data were collected through systematic literature review and semi-structured interviews and analyzed using thematic analysis with Maxqda software. Validity was confirmed using a 27-item PRISMA-based checklist, and reliability was established by Cohen’s kappa coefficient. The analysis revealed four main dimensions of influencers’ role in teenagers’ lifestyles: (1) influencing consumers by fostering trust, encouraging purchase behaviors, and shaping consumption attitudes; (2) producing creative content through innovation, diversity, and interactive engagement to attract and retain followers; (3) connecting with brands via direct advertising, brand consulting, and collaborative campaigns that impact brand identity and consumer tendencies; and (4) fulfilling social roles by promoting positive culture, raising social awareness, and participating in cultural and charitable activities. Influencers have a multifaceted and sometimes contradictory role in shaping the lifestyles of Tehran’s teenagers. While they provide opportunities for education, cultural development, and economic engagement, they can also promote consumerism, unrealistic standards, and psychological risks. Strengthening media literacy among adolescents, supporting socially responsible influencers, and implementing effective cultural policies can amplify positive impacts and mitigate potential harms.