Designing a Model for the Incorruptible Appointment of Media Managers

Abstract

Media management, as one of the essential pillars influencing public opinion and societal culture, requires a structure that minimizes the potential for corruption and abuse. In light of growing concerns about corruption in media organizations and its detrimental impacts on society, this study was conducted with the aim of designing a model for the incorruptible appointment of managers in the media sector. For this purpose, a qualitative method was employed, and data were collected through semi-structured interviews with ten senior managers, deputies, and executives using purposive sampling. The collected data were analyzed using thematic analysis. During open coding, 262 statements were extracted, followed by axial coding, which resulted in the identification of 20 subcategories. Ultimately, through selective coding, six overarching categories were derived: absence of political, ethical, and ideological corruption; merit-based appointments; independent testing, evaluation, and monitoring; enhancement of media literacy and the transition toward learning organizations; a suitable system of rewards and penalties; and familiarity with media laws and current procedures. This study, through identifying and categorizing the factors influencing the incorruptible appointment of media managers, presents a conceptual model. This model can assist senior managers of media organizations in adopting a systematic and evidence-based approach to improve the managerial appointment process and prevent potential corruption and abuse. Such an approach not only promotes integrity and transparency within media organizations but can also have a positive influence on public opinion and cultural development.