طراحی الگوی انتصاب فساد ناپذیر مدیران در رسانه

Abstract

Media management, as one of the important pillars influencing public opinion and society's culture, requires a structure that minimizes corruption and possible abuses. Given the increasing concerns about corruption in media organizations and its negative effects on society, the research was conducted with the aim of designing a model for appointing incorruptible managers in the media. For this purpose, a qualitative method and a semi-structured interview technique were used to interview ten senior managers, managers, and directors using a purposive sampling method; data were collected and thematic analysis was used to analyze them. 262 statements were obtained in open coding, then axial coding was performed. The researcher reached 20 subcategories and finally six major categories (absence of political, moral, and ideological corruption, appointment based on merit, testing, independent evaluation, and monitoring, promotion of media knowledge and movement toward learning organizations, appropriate reward and punishment system, familiarity with current media laws and trends) were obtained through selective coding. This research presents a model that identifies and categorizes factors that influence the appointment of incorruptible managers in the media. This model can help senior managers of media organizations to adopt a systematic and evidence-based approach to improve the process of appointing managers and prevent possible corruption and abuse. This will not only lead to improved health and transparency in media organizations, but can also have positive effects on public opinion and the culture of society.