طراحی و اعتبارسنجی مدل مدیریت ارتباط با مشتری مبتنی بر هوش مصنوعی بر رقابت‌پذیری صنعت غذایی

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Al Balawi, R., Hu, Y., & Qiu, L. (2023). Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry. Information Systems Research, 34(2), 442-462. https://doi.org/10.1287/isre.2022.1159

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Parsakia, K., & Jafari, M. (2023). Strategies for Enhancing Customer Engagement Using Artificial Intelligence Technologies in Online Markets. Journal of Technology in Entrepreneurship and Strategic Management (JTESM), 2(1), 49-69. https://doi.org/10.61838/kman.jtesm.2.1.6

Rahman, M. S., Bag, S., Gupta, S., & Sivarajah, U. (2023). Technology readiness of B2B firms and AI-based customer relationship management capability for enhancing social sustainability performance. Journal of Business Research, 156, 113525. https://doi.org/10.1016/j.jbusres.2022.113525

Reinartz, W., & Kumar, V. (2020). On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing. Journal of Marketing, 17-35. https://doi.org/10.1509/jmkg.64.4.17.18077

Roshan Ghiass, E., Sepahvand, R., Gholami Chenarestan Aliya, A., & Pirzad, A. (2021). Designing a Model to Investigate the Relationship Between Organizational Capabilities, Competitive Advantage, and New Product Performance (Case Study: Food Industry Companies in Mashhad). Productivity management, 15(1), 243-263. https://sanad.iau.ir/Journal/jpm/Article/975125s

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Yeganegi, K., & Ebrahimi, M. (2022). Modeling e-Customer Relationship Management, Case Study: Banking Systems. Journal of Management and Sustainable Development Studies, 1(4), 1-28. https://doi.org/10.30495/msds.2022.1949842.1032

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