طراحی الگوی نوسازی استراتژیک کسب‌وکارهای کوچک و متوسط

جوامير خليل رشيد; محمد  دوستار; اسماعیل  ملک اخلاق; میلاد   هوشمند چایجانی

Authors

Jwamer Khalil Rashid PhD Student, Department of Business Administration, University of Guilan, Guilan, Iran Author https://orcid.org/0009-0009-7954-9402
Mohammad Doostar Associate Professor, Department of Management, Faculty of Management and Economics, University of Guilan, Guilan, Iran https://orcid.org/0000-0002-2174-4848
Esmaeil MalekAkhlagh Professor, Department of Management, University of Guilan, Guilan, Iran Author https://orcid.org/0000-0002-4569-4478
Milad Hooshmand Chaijani Assistant Professor, Department of Management, Faculty of Management and Economics, University of Guilan, Guilan, Iran Author https://orcid.org/0000-0002-4672-574X

Keywords:

Strategic Innovation, Strategic Agility, Small and Medium-Sized Businesses

Abstract

This study aimed to design and validate a strategic renewal model for small and medium-sized enterprises by identifying its causal, contextual, intervening, strategic, and outcome-related components. This applied study employed an exploratory sequential mixed-methods design based on grounded theory. In the qualitative phase, 15 university experts and managers of small and medium-sized enterprises in Kurdistan, Kermanshah, and Hamadan provinces were selected through purposive and snowball sampling. Data were collected through semi-structured interviews and analyzed using open, axial, and selective coding. In the quantitative phase, a researcher-developed questionnaire derived from the qualitative findings was administered to 365 managers and owners of small and medium-sized enterprises. The data were analyzed using partial least squares structural equation modeling. Marketing capability and social capital had positive and significant effects on strategic renewal, with path coefficients of 0.457 and 0.458, respectively. Strategic renewal positively predicted organizational capability, with a coefficient of 0.576, and strategic agility, with a coefficient of 0.661. Entrepreneurial opportunities also significantly predicted organizational capability and strategic agility. Organizational capability had significant positive effects on financial performance and product and service quality, while strategic agility significantly improved both outcomes. The direct effects of environmental conditions and managerial characteristics, as well as the moderating effects of environmental conditions, were not significant. The model explained 72.3% of the variance in strategic renewal, 69.7% in organizational capability, 72.3% in strategic agility, 44.6% in financial performance, and 42.2% in product and service quality. Strategic renewal in small and medium-sized enterprises is primarily developed through marketing capability and social capital and improves financial and nonfinancial performance by strengthening organizational capability and strategic agility.

Downloads

Download data is not yet available.

References

Abdullah Amanah, A., & Abbas Hussein, S. (2021). Role of Organizational Agility in Strategic Renewal of Organizations. Middle East International Journal for Social Sciences, 3(1), 41-50.

Ahmed, F. U., & et al. (2023). Strategic Orientation, Strategic Renewal, and the International Performance of Born Global Firms. Asia Pacific Journal of Management, 1(1), 1-10.

Al-Omoush, K. S., Simón-Moya, V., & Sendra-García, J. (2020). The Impact of Social Capital and Collaborative Knowledge Creation on E-Business Proactiveness and Strategic Agility in Responding to the COVID-19 Crisis. Journal of Innovation & Knowledge, 5(4), 279-288. https://doi.org/10.1016/j.jik.2020.10.002

Broekman, C. C. M. T. (2019). Social Capital and Strategic Renewal. Journal of Strategic Management, 5(2), 74-92.

Harandi, A., & Habibbeigi, H. (2025). A Systematic Analysis and Interpretation of Strategic Renewal. Quarterly Journal of Strategic Management Studies, 16(62), 1-24.

Järvi, K. H., & Khoreva, V. (2019). Can Talented Employees Drive Strategic Renewal? The Role of Talent Management in Strategic Renewal. Academy of Management Proceedings, https://doi.org/10.5465/AMBPP.2018.10174abstract

Khan, S. H., Majid, A., & Yasir, M. (2020). Strategic Renewal of SMEs: The Impact of Social Capital, Strategic Agility, and Absorptive Capacity. Management Decision, 6(2), 1-18.

Khan, S. H., Majid, A., Yasir, M., Javed, A., & Shah, H. A. (2021). The Role of Social Capital in Augmenting Strategic Renewal of SMEs: Do Entrepreneurial Orientation and Organizational Flexibility Really Matter? World Journal of Entrepreneurship, Management and Sustainable Development, 17(2), 34-53. https://doi.org/10.1108/WJEMSD-04-2020-0029

Kolabi, A. M., & Sharaei, F. (2024). Presenting a Strategic Renewal Ecosystem Model with an Emphasis on Corporate Sustainability. Business Management, 15(2), 248-272.

Kollabi, A. M. (2022). Strategic Renewal in Entrepreneurship Using a Research Synthesis Method. Quarterly Journal of Entrepreneurship Development, 15(1), 180.

Kollabi, A. M., & Sharaei, F. (2023). Presenting a Strategic Renewal Ecosystem Model with Emphasis on Corporate Sustainability. Business Management, 15(2), 248-272.

Kurniawan, R., Budiastuti, D., Hamsal, M., & Kosasih, W. (2020). The Impact of Balanced Agile Project Management on Firm Performance: The Mediating Role of Market Orientation and Strategic Agility. Review of International Business and Strategy, 16(3), 1-34. https://doi.org/10.1108/RIBS-03-2020-0022

Kusuma, G. W., & Sudharito, L. (2020). The Impact of Strategic Renewal on Banking Industry Performance University of Indonesia].

Moretti, D. M., Alves, F. C., & Bomtempo, J. V. (2020). Entrepreneurial-Oriented Strategic Renewal in a Brazilian SME: A Case Study. Journal of Small Business and Enterprise Development, 27(2), 219-236. https://doi.org/10.1108/JSBED-07-2019-0254

Muhammad, A., Muhammad, Y., & Abdul, M. (2020). Strategic Renewal of the Hotel Industry in Developing Countries Through Human Capital Development, Ambidextrous Learning, and Dynamic Capabilities. Pakistan Journal of Commerce and Social Sciences, 14(4), 991-1011.

Nkem, E. P., & Onuoha, C. (2023). Strategic Renewal Practices and Corporate Performance of Manufacturing Firms in Rivers State, Nigeria. International Academy Journal of Management, Marketing and Entrepreneurial Studies, 10(1), 193-208.

Schmitt, A., Raisch, S., & Volberda, H. W. (2018). Strategic Renewal: Past Research, Theoretical Tensions, and Future Challenges. International Journal of Management Reviews, 20(1), 81-98. https://doi.org/10.1111/ijmr.12117

Shu, C., De Clercq, D., Zhou, Y., & Liu, C. (2019). Entrepreneurial Orientation, Strategic Renewal, and Firm Performance in Transitional China. International Journal of Entrepreneurial Behavior & Research, 10(4), 1-25. https://doi.org/10.1108/IJEBR-07-2018-0465

Teece, D. J. (2019). Strategic Renewal and Dynamic Capabilities. In Strategic Renewal (pp. 21-51). https://doi.org/10.4324/9780429057861-2

Vaillant, Y., Vendrell-Herrero, F., Bustinza, Ó. F., & Xing, Y. (2024). HRM Algorithms: Moderating the Relationship Between Chaotic Markets and Strategic Renewal. British Journal of Management, 36(2), 529-545. https://doi.org/10.1111/1467-8551.12852

Vandaie, R. (2017). Patching the Wrong Eye? Balancing the Role of Social and Human Capital in Firm Strategic Renewal. Academy of Management Proceedings, https://doi.org/10.5465/AMBPP.2017.14015abstract

Vishlaghi, M., Moghadam, A., Sepahvand, R., & Azar, A. (2023). Interpretive Structural Modeling of the Drivers of Strategic Renewal in Iranian Development Organizations. Management and Development Process Quarterly, 36(1), 236-249.

Warner, K. S. R., & Wäger, M. (2019). Building Dynamic Capabilities for Digital Transformation: An Ongoing Process of Strategic Renewal. Long Range Planning, 52(3), 326-349. https://doi.org/10.1016/j.lrp.2018.12.001